MAXHOSA AFRICA (South Africa)

Founded in 2012 by Laduma Ngxokolo, Laduma is a South African knitwear brand whose initial vision was to create a modern knitwear collection inspired by his South African Kosa roots, As someone who has gone through the rite of passage himself, Laduma knew he had to develop premium knitwear that celebrated the traditional Kosa aesthetic. Laduma, having experienced the rite of passage himself, felt compelled to develop premium knitwear that celebrates the traditional Cosa aesthetic. In exploring the patterns, symbols, and colors of traditional Cosa beadwork, he found them to be a source of inspiration for his knitwear, giving it a new interpretation as modern knitwear. MAXHOSA AFRICA's designs express the beauty, culture, language, and hope of the Cosa people. These 'traditions' have been evolved in a modern way and incorporated into designs that fit the times. MAXHOSA AFRICA aims to be a leading brand in the African luxury fashion and lifestyle market.