Fashion & Cultural Exchange Africa-Japan (FACE A-J)

FACE.A-J is a project collective that showcases the culture and creativity from Africa and Japan, including an interactive on-schedule fashion presentation during Rakuten Fashion Week Tokyo, panel discussions, and pop-ups. Fashion, Art, and Culture transcend politics and social conflicts, and inequalities. Through Fashion, Art, and Culture, FACE.A-J aims to create a platform that shows the true face of Africa and Japan, to bridge the gap between both creative markets, change misconceptions, and foster economic and cultural development.

models on runway

Partners & Sponsors


United Arrows logoRakuten Fashion Week logoITC (Ethical Fashion Initiative) logoBirkenstock logoPark Inn by Radisson logoOnitsuka Tiger logoLagos Fashion Week logoMETI logoArts Council Tokyo logoAsics logoShibuya Parco logoItochu logoBunkacho logoEmbassy of Nigeria logoTokyo Knit logoExcel Hotel Tokyo logoAlara logo

FACE A-J Production Team


Founder: Awa'Tori
Project Director: Hirofumi Kurino
Show Director: Shigetaka Kaneko
FACE AJ Logo Design: Jun Takahashi
PR: Keitaro Nagasaka (Sakas PR)
Advisors: Akiko Shinoda (ITOCHU Corporation), Kaoru Imajo (Japan Fashion Week Organization)